A Digital Transformation Journey with Veera Developers Group

Established in 1981, Veera Developers Group is a luxury real estate firm based in Goa and Delhi and one of the most prominent names in the industry. They have delivered luxury living experiences in the form of villas and apartments to many happy customers. For the longest time, they had been successfully carrying out the brick-and-mortar aspect of their business. But then came a time when our client wanted to expand and grow their business by launching a series of luxury housing projects both in Delhi and Goa. The need for and relevance of being visible in the digital landscape grew. To accommodate such ambitious goals, they needed a robust website and smart digital marketing. And even though our client had a website on the Wix platform, it wasn’t enough to incorporate their vision: to be the most preferred brand in the premium housing segment.

Challenges and Objectives:

Veera Developers Group reached out to Progryss in September 2022. They had two expectations in mind and the primary challenge was twofold:

First, there was a need for heightened visibility in a competitive market.

Second, the client desired a platform that could seamlessly showcase their luxury properties, provide a smooth user experience, and improve search engine rankings.

Third and final objective was to run a robust digital marketing campaign.

After listing down the above three challenges and objectives our goal at Progryss was to develop a smart and sophisticated website that not only addressed these challenges but also surpassed industry standards. Without any delay, our team began working tirelessly to fulfil the set goals and satisfy our client.

Solution:

1. Website Design and Development:

1. The first step involved developing the website on a more flexible and user friendly platform such as WordPress. Websites built on WordPress are more likely to attract organic traffic than the ones which are made on Wix. This would help our client rank better in search engine rankings.
2. The second step in the process was that we leveraged the WordPress plugin Elementor whose drag and drop functionality allowed us to craft a visually appealing website. Moreover, it gives rooms for customization.
3. Our team also implemented a smart and smooth interface, ensuring an intuitive user experience.
   Providing space for customer testimonials, press releases etc to forge trust and authenticity.
4. Lastly, it was essential to create dedicated sections for property catalogues, specifically focusing on Villas in Goa, Apartments in Goa and Delhi Projects.

2. Call to Action Integration:

To turn a website visitor into a potential buyer, it is crucial to smart and strategically place CTAs on a website. Hence we:
 

1. Implemented a “Contact Us” section for easy user engagement.
2. Provided detailed information on reaching out to Veera Group Sales Team.
3. Integrated WhatsApp plugin for seamless communication.

3. Digital Marketing Campaign:

1. For any business to grow online, digital marketing becomes the greatest tool to drive traffic and surge in brand awareness. At Progryss, we charted out a roadmap for the successful execution of a digital marketing campaign.
2. Our SEO team implemented robust SEO optimization methods for improved search engine rankings.
3. Next , we implemented Social Media Marketing to enhance brand visibility. It required us to regularly promote Veera projects, highlighting the top features of Veera Properties both in Goa and Delhi. It included both long and short form content, reels, blogs etc.
4. We also ran targeted digital ads on Google and Facebook to reach potential buyers.

After months of meticulous hard work and customisations we finally arrived at a point where we were proud of what we had built as a team. The new WordPress enabled website of Veera Developers Group not only fulfilled client’s expectations but also reflected their ethos and values of transparency and integrity.

Results:

Progryss’s digital transformation coupled with digital marketing tools yielded remarkable results for Veera Developers Group. The website outranked competitors on search engines, which secured higher visibility among potential buyers looking to buy villas or flats in Goa. The seamless interface and responsiveness of the website garnered positive feedback, providing an intuitive user experience. The CTAs placed on the website such as Enquire Now, coupled with WhatsApp integration, facilitated easy communication, leading to increased inquiries and engagement.

Further, the social media marketing, both paid and organic promotion generated leads and inquiries amongst discerning buyers which solidified our client’s position in the competitive market.

Continuing Our Journey with Veera Developers Group…

The achievements and accomplishments of establishing a strong online presence and outranking competitors is just the beginning. We at Progryss are committed to keep the momentum going, to provide maintenance and support to further enhance Veera Developers Group’s digital footprint. Our collaboration remains dynamic, with ongoing efforts to adapt to emerging trends, refine strategies, and consistently elevate their position in the luxury real estate market.