How a UK Based Floor and Tile Company expanded its consumer base via Shopify enabled Platform

Orvi is an award winning enterprise based in the UK and India dealing with designer handcrafted floor and walls tiles. Later they ventured into different product categories such as furniture, wall decor, home accessories, and serve ware. In addition, they also collaborate with artists and interior designers to create exquisite bespoke collections. After gaining experience in the brick-and-mortar aspect of business operations, they decided to expand their customer base. To achieve this in their target markets, they opted to establish an online presence by creating an e-commerce site.

After looking into several different tech developers they decided to work with Progryss, given our successful track record in producing high quality ecommerce websites.

Challenges:

1. Our client wanted to increase their foothold in the UK and Indian market, hence they requested an e-commerce website that resonates with their brand image and gives an intuitive and enjoyable user experience.

2. Next up was their wish to have template pages for their website so that there is a certain coherence in the website throughout.

3. In addition to being an online store, the client also wanted this to be an information website which would provide value to users visiting this site. Hence, we needed to accommodate a long form content section, a collaborators page, an event and exhibition page and chatbot integration.

Solution:

The team at Progryss, understood the ins and outs of their brand and agreed on creating a website that accommodates all clients requests and would have chic and sophisticated visual appeal.

Website Design: Our team of web designers used the tools of Figma to create an exquisite website layout. And as asked, our team incorporated template pages which are pre-designed layouts that are used to maintain consistency and efficiency in web design. Due to this, all pages on a website have a consistent design, including elements like headers, footers, navigation bars, and colour schemes. Using templates also made it easy for designers to add or modify an image or widget as and when required.

Website Development: The best technology used to create a seamless ecommerce website was to build it in the dynamic platform of Shopify. Making the most of its (shopify) tools, we formulated a website template that is well organised and ensures superior functionality. Keeping in mind the client’s expectations, we included a separate page called Orvi Digest, which would provide valuable information to the users regarding home decor, furniture etc. Furthermore, there was a need to segregate wall tiles and surfaces sections from the rest of the decor products and hence it was decided to create Orvi Surface and Orvi Home, allowing users to browse through and buy decor items.

ChatBot Integration: To provide instant customer support or guiding first visitors on the site, AI ChatBots are becoming an indispensable part of ecommerce sites. Hence our team decided that its integration was paramount. Not only, this virtual assistant have the capacity to keep the visitors engaged but also provide valuable information regarding the products and services of the business to the potential customers.

Testing and Launch: The final stage includes the testing and launch of the website. The website template and design was shared with clients and they expressed their satisfaction and happiness with the full and final product. After a couple of rounds of testing, we launched the website.

The Impact:

Orvi was doing well in the physical business operations, however to expand and grow business in today’s day and age, one needs to gain a strong foothold in the digital realm as well. After the launch of the website, the client’s customer base grew as they could offer shipment in countries like India, US along with the UK.

Result:

After partnering with Progryss, Orvi got a visually appealing, intuitive and responsive ecommerce website. Through their information website and online store they could reach users which would not have been possible with just a physical store.