A WordPress Platform for a France Based Financial Services and Consulting Business

EasyFacto is a financial services and consulting enterprise based in France. As independent consulting brokers and experts in factoring solutions, they provide guidance and assistance to businesses in implementing tailored invoice financing solutions. Boasting experience of 10+ years, and understanding the need for a strong online presence in the digital landscape, they approached Progryss. Their expectation from us was to create a sleek and intuitive website that not only showcased their professionalism but also to provide a platform for potential international clients to easily understand and engage with their services.
 

Challenge and Objectives:

1. To create a user friendly, responsive and easy to use website which would turn average visitors into potential customers.
2. To showcase expertise, services and solutions provided by the client.
3. To create a contact space between customers and EasyFacto consultants.
4. To deliver the product within a short period of time.

Solution:

 
Keeping the expectations and wishes of our client in mind, our team at Progryss agreed upon building a website leveraging WordPress, a versatile and widely-used content management system. The salient features of the WordPress platform such as flexibility, ease of navigation etc. makes it ideal for finance and consulting business. To keep the website visually appealing, we leveraged the tool of Elementor. Furthermore, we focused on the following approaches:

1. Focus on User Friendliness: We laid emphasis on creating a smooth and user friendly website, easier for any visitor to navigate and find the information/financial services they seek. The website design reflected the professionalism and reliability that Easy Facto is known for in the financial services industry.

2. Dedicated Sections for Services : To effectively communicate Easy Facto’s specialisation in factoring, financing solutions and other services such as Inventory Financing, Supplier Financing etc., we incorporated dedicated drop down sections showcasing their key services. This would help in providing a clear overview for potential clients.

3. Contact Forms and Calls to Action: For a business, finding its feet in the digital realm is essential and for that one needs tremendous user engagement. In order to achieve that we strategically placed contact forms on the home page and CTAs throughout the website. This streamlined the process for potential clients to get in touch with Easy Facto for inquiries or consultations.

4. Client Testimonials and Blogs: In order to gain trust of potential customers and showcase past successes, it’s inevitable that a business highlights successfully delivered projects/services. For that, we dedicated a space that demonstrates the tangible benefits Easy Facto has provided to businesses.

5. Website Responsiveness: With the surge of people using tablets and mobile phones, it is crucial for websites to be quick and responsive across devices. Our team made it a priority to fulfil the same. This accessibility is crucial for reaching a wider audience and catering to users on the go.

6. Testing and Launch: The last but important milestone to cross in the journey of creating thai website was the testing stage in. This is a time when our team’s efforts and expertise alo get tested. Successfully, we managed to seamlessly cross the testing phase and client’s approval, we launched the website.

Result:

 
We started from scratch, and diligently created a website that not only exudes a professional visual appeal but is also tremendously engaging and user friendly. Coupled with client’s satisfaction and happiness, the end result for EasyFacto was highly successful. The user-friendly design, with informative content, has significantly improved the overall digital experience for visitors.

Impact:

Easy Facto continues to leverage their website as a central hub for client engagement and communication, reinforcing their position as a leading expert in receivables optimization and financing solutions within the financial services and consulting industry.