Crafted a Shopify Enabled Platform for a Luxury Jewellery Brand

Prerna Rajpal founded Amaris, founded in 2012 is now a leading luxury jewellery retail brand based in Delhi. The word Amaris means eternal in Sanskrit. The brand specialises in bespoke luxury jewels diamonds, to create yet modern and bold design pieces for today’s women. She had been running her business through a Physical store in Delhi. And for the most part being a dedicated entrepreneur, she carried out the brick and mortar aspects of her business.

In the year 2020 the pandemic happened and it came with several lockdown restrictions. Our client swiftly realised the importance of having an online retail presence. With this vision in mind, she reached out to Progryss and we partnered with her to make her vision a reality.

Challenges and Objectives:

 
1. The primary challenge was to do a smooth and seamless transition Amaris into the digital realm while maintaining the brand’s chic and sophisticated essence.

2. To craft a visually stunning website that reflects the beauty of the exquisite jewellery pisces and provides an immersive online shopping experience for customers.

Solution:

Our team at Progryss embraced the challenge with a multifaceted solution:

Planning and Mapping Ideas: The first step was to have a brainstorming session and listing out necessary features that will elevate the website to a value providing experience.

Website Design: Next came designing of the website. By leveraging Figma design tools, Progryss crafted a vibrant and visually appealing website. The use of high-quality images and subtle GIFs brought the site to life. This would provide visitors with a glimpse of the beauty behind each jewellery piece.

Website Development: Choosing Shopify as the e-commerce platform ensured a robust and user-friendly online store. The website featured dedicated pages for each product category, enabling customers to explore rings, bracelets, earrings, necklaces, and more with ease.

Immersive Shopping Experience: Progryss introduced crucial and intuitive features such as a ‘WhatsApp chat with a stylist’ and live video calls. These features allowed customers to engage with stylists in real-time, replicating the personalised attention they would receive in a physical store.

Curated Collections: Organising jewellery into distinct collections like ‘Prerna’s Picks,’ ‘Bestsellers,’ ‘Heritage,’ ‘Glitterati’ and more added a flair of exclusivity, catering to diverse customer preferences and interests.

Media Integration: The website seamlessly integrated long form content in the way of blogs, news, and glimpses of celebrities adorned in Amaris jewellery, forging a sense of connection and relevance.

WhatsApp Integration: Direct integration with WhatsApp enabled customers to connect with a stylist instantly, enhancing the customer experience and building a personal connection.
 

Result and Conclusion:

 
Amaris successfully navigated the digital landscape, reaching a broader audience beyond the confines of its physical store. The website’s design and functionality resonated with the brand’s ethos, creating a harmonious blend of tradition and modernity.